The Google Adwords experience can seem overwhelming at times.
When you first start your Google Adwords campaigns, it is quite easy to get discouraged.

It might all seem a bit too hard and intimidating because you might start to find that your ad will be disabled if your CTR (click-thru-rate) percentage isn’t high enough. Google requires a minimum 0.05% CTR.
This basically means that you need to make sure that a certain percentage of people click on your ad when it’s displayed. Google adjusts your bids automatically to keep you ahead of your competition at the lowest price.

Note: Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Note: The cost-per-click (CPC) is the amount your pay each time a user clicks on your ad.

Where your ad is positioned on the search results page, is determined by several factors. How much you are prepared to pay per click for that particular keyword or keyword phrase is not the only factor.
The Google Adwords system uses a cost per click (CPC) and clickthrough rate (CTR) formula which ultimately improves your Adword ranking without increasing the cost per click.

The higher your CTR % is, the higher up on the search results page you ad will appear.
Usually the higher up on the list your ad is seen, the more clicks you will receive.

The trick is to make each click count so you end up paying less per click.
When bidding on keywords, being on top should not be your number one priority, but being on the first page is a must. Around the middle is a good start without paying too much per click.

Now setting up your Adwords campaigns is not as easy as it might seem without wasting money.

Setting up Google Adwords campaigns can be done simply by creating an account then creating your ads or campaigns based on certain rules. Your whole Adwords campaign is controlled by you if desired,

You can put limits on actual daily spending, report on what’s working in almost real time and when changes are made they are pretty much instant.
Campaigns can be added or modified almost in real time.
You have the ability to run multiple ads, even for a single keyword at the same time.

A well planned Google Adwords campaign can start to generate highly targeted leads very quickly.
Now the best way to make this happen is by targeting your keywords properly.

Surround you keywords that consist of two words or less with square brackets [like this].
Keyword phrases that contain more than two words can be surrounded with quotes “like this also”.

So if one of your keyword phrases was ‘weight gain’ then you would surround it with square brackets like this [weight gain]. If you do not target your keywords properly then someone looking for ‘how to lose weight’ might bring up your ad on gaining weight. Somehow, I don’t think they will click on your ad.

How many keywords you have in your ad groups is not important, as long as they are targeted.

However, making sure they are arranged into separate logical groups according to subject, is.

Now how many groups you have depends on how you utilize your keywords in your ads.

If you want the optimum clickthrough rate, just make sure that each ad group includes its keywords in the ad, better still in the ad heading.

This might take quite a few groups and some time, but you will target your customer properly and at the same time increase your clickthrough rate (CTR) percentage.

This is the dream of every advertiser. Achieving this takes a lot of hard work and testing. Google adwords is unique in that your ads go online immediately. This allows you to test your ads as much as you want. When you are not satisfied, write new ads. You can also set CPC for campaign as well as for individual keywords.

One trick you can use to achieve this is to initially set your daily budget high, CPC high, and write good ads. This will position your ad well, 1st to 6th position. Once you have achieved a good CTR (4% to 7%) gradually lower your CPC while retaining a high daily budget. Always remember that a high impression and CTR will get you a high position even if your CPC is low compared to your competitors’

A high CTR% means less cost-per-click (CPC).
Target your keywords as strict as possible. An exact match on you keywords will help your ads get higher CTR%.

So remember, include your keywords in your ads, especially in the heading.

Irene Vasilas

“The Ultimate Recipe to Make Money Online”

Visit http://www.wealthybutler.com for more information.

Tags: Google Adwords, high CTR percentage, increase traffic, make money, make money onlineGoogle Adwords, high CTR percentage, increase traffic, make money, make money online

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We recently received an e-mail notifying us that eBay feels they need to level the playing field of their auctions vs. store listings. EBay feels that store listings are too cheap, and they need to increase the price to encourage more auctions, or core listings.

Bill Cobb, President of eBay North America claims that while 83% of the listings are store inventory listings, 91% of sales closed were of the core listings (i’m sorry, I fail to see the advantage store listings had?). He claims that the increase will mean that store listings will be paying an additional 6% on average. He also says that the current listing prices for store listings do not cover their hosting fees. Bill says that the store listing cost them 50% more than core listings.

I am surprised to see this move on the heels of Google anouncing their own Google Checkout. An answer to Pay Pal. Of course, eBay was quick to ban Google Checkout. That means Google may have to launch an auction site, so will we have a place to use Google checkout? Froogle was not exactly a raging success. Then again, no one had any reason to leave eBay. They may, now.

Let’s take a look at an eBay store. This seller sells clothing. This seller has 1,777 listings. Please keep in mind, that is listings, not items. You see eBay does not allow a seller to offer choice of color or size in a listing, so if you have an item with 3 sizes, and two colors, you have to create 6 listings to sell 1 item. This seller is selling at the basic store. That’s $15.00 per month. Each listing cost this seller (at current rate) .02 per month. That is $35.54 per month, plus the basic store price, equals $50.54 per month just to list his items. Now you can’t do without a gallery picture, that another .01cents per listing, so now we are up to $68.31 per month before we even make a sale. Ahh… the sale has a final value fee. The final value fee is based on the amount of the sale. But wait! That’s not all, we have more! Pay Pal is the payment of choice for eBayers. They get their fees too! In short, to sell $792.99 worth of merchandise he payed $157.47 to eBay, and another 30.00 for pay pal fees, and $20.00 in key words search listings means this sellers cost for selling on eBay is $207.47. This seller drop ships, that means he purchases the item after it sells. His mark up is 100% or 2 times the cost of the merchandise. This gives the merchant $396.50 minus his cost of doing business, $207.47, leaves this merchant with a profit of $189.03. Yep, eBay made more on his sales than he did.

Now, dear Bill claims that the increases to store listings will average only 6%. That’s an additional $9.45 for this seller. But, is Bill right? Lets look at the increases. This chart is straight out of Bill’s email:

These Store Inventory format insertion fees take effect Aug. 22, 2006:

Starting Price– New insertion fee– Current Fee

$0.01 — 24.99– 5

Tags: ebay, ecommece, google, make money on line, sell on lineebay, ecommece, google, make money on line, sell on line

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I realise that this may come as no great revelation to you, it may not even be news. What it is, in fact, is a word which describes most ebayers. And here it is:

Procrastinator!

I think that describes most of us to an extent. You see, I um-and-ah… and generally delay on making decisions. Right now, for example, I’m umming-and-ahhing about finalising my grocery list. And I really need to get out and tidy the back yard.
But I find myself procrastinating once again. There’s always an excuse.
Now, I have to admit: this ‘procrastination problem’ is nowhere near as bad as it used to be, but it’s still not right. You see, I’ve learnt that the less I procrastinate, the more gets done, and the better I do.

What does this have to do with eBay? I’m getting there.

Let me hazard a guess: if you’re reading this, I’m betting you’ve procrastinated on one, two or more of the ideas… and that’s bad. Very bad! Because even if you’d tried something, that ’something’ would have given you some feedback - even if it was only ‘failure’ feedback, which can be very useful in itself.
But before you decide to do anything on eBay - even before you decide to procrastinate - you need to make a decision, if that… er… makes sense. A decision on which, I hope you won’t procrastinate!

And that which you need to decide is simple: what kind of business you’re going to go into. Or, more specifically (to start with), what type of model you’ll follow.

See, there are only really two main models of business that you can go into on eBay. The first is where you’re selling the same product(s) over and over… and over. .. again. The second relates to buying one-shot items… rare stuff and the like… one-off items that you buy, the onesy-twosy approach. You then resell each individual item in turn for (hopefully) big profits.

You just have to make up your mind which ‘model’ you’re &oing to opt for.
There’s pros and cons to each. As always.Let’s consider, first of all; the onesy-twosy approach. We’ll call this ‘Model 1′.

Model 1: The ‘Ones And Twos’ Approach

This is a perfect part-time approach towards eBay success. You can do it when you want. You can create customers that stay with your forever… apd who will LOVE you. You can virtually see the smiles on your customers’ faces as the latest offers arrive.
And you’ll get great returns (often) on each item that you auction off. Ten times your money is far from uncommon. Even 20… or even 100 (or more). These are all perfectly attainable returns for your auctions. Not much money invested = great return gotten out.
But there’s a downside, too. Your income is more variable and, quite frankly, it’s a much more time dependent business model. You’ll have to know the market, and as such you’ll be the one hunting for ‘product’ every week. Not that there’s anything really wrong with that, especially if you really like what you’re trading in.
There’s a corollary to all this too…
And that’s this: your earnings will probably be capped. Because of the time-dependency factor. And the fact that YOU will virtually ‘be the business’ so you’ll never build a really big business. Probably not, anyway.

So what’s the other approach?

Model 2: The “Sell The Same Items Over And Over Again”Approach

This method involves buying a stock of the same item and floggings said item(s) over and over again. Again, there are pros and cons.

The pros? Well, you can build bigger. Once you’ve got the source of supply, there’s not much work thereafter. You just list, then relist. And then go and sunbathe, particularly at this time of the year. What’s more you can build BIGGER, because the business can be less dependent on you. Sounds great, huh? Actually, it is.
So what are the downsides?
Firstly, there’ll be much more price-based competition. It can be quite cutthroat. If there’s a big market for what you’re selling - and there probably will be if you’re going into that market - then there will probably be people already there who will be competing against you. Unless, of course, you’ve got a truly unique product that no one else has.

Secondly, there’ll be lower returns available. Let me explain what I mean. Let’s say that you’ve got a selection of items for resale with ‘Model 1′. This means that you might have bought these ‘onesy-twosy’ items for

Tag: make money ebaymake money ebay

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