As a blog or site owner, you can make some cash with Google’s AdSense pretty easily. To maximise your potential earnings, here are some tips that may help you:

1. Create Well-designed Sites

People are impatient and will not tolerate poorly designed websites. Make sure that your site’s colour scheme is overly gaudy, glaring, or plain hard-to-read. Use a readable font size, and always make use of bulleted lists, dividers and make your paragraphs short whenever possible.

Never create an overloaded website and always focus your content. Ensure that your navigation is easy to understand and that the user will intuitively know where to click to get to where he wants. A good well-designed website is the first step in attracting more visitors.

2. Place AdSense Ads On Pages With Content

Content in this case means text, because images and other media may not return targeted ads. Only text is used by Google’s targeting technology to determine what kind of ads will be served.

3. Make Them Prominent

Put your ads in a place where your visitors will have a high chance of looking at them. For example, place them in the middle of your content, or above the fold of the page, where they can see your ad before scrolling down.

4. Customise Your Ad Colours

Google allows you to customise the colour of ads, so why don’t you? There are two schools of thought here: You either make the ads look like part of your site, or make them look very outstanding. For variety’s sake, you can even rotate up to 4 different color palettes for a particular ad.

5. Use Appropriate Ad Formats

AdSense has a number of ad formats available for you to choose from, so make use of them to create ads that suit your layout best.

6. Double-check Framed Ads

If your page uses frames, check that you have selected the Framed page checkbox on the Ad Layout page. Otherwise, AdSense cannot gather the proper information about your site and will not be able to serve targeted ads.

In fact, I highly recommend that you place this line in the AdSense code of all your ads anyway:

google_page_url = document.location;

It’s just for the simple reason that while your site may be frames-free, someone might have clicked through to your site while in someone else’s frames, and your ads may not be showing targeted ads anymore.

7. Use channels to track performance

Channels are the best tool to analyse your ad performance. Use them to determine the performance of a page or site. Test your colour schemes, placement and formats with channels to tell which are the performers that you want to keep. Remember to give your channels descriptive names that you will be able to understand.

Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today’s competitive Internet. At his site, you can learn how to make money online.

Tags: business opportunity, increase traffic, make money online, make more money, money making, more customersbusiness opportunity, increase traffic, make money online, make more money, money making, more customers

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The Google Adwords experience can seem overwhelming at times.
When you first start your Google Adwords campaigns, it is quite easy to get discouraged.

It might all seem a bit too hard and intimidating because you might start to find that your ad will be disabled if your CTR (click-thru-rate) percentage isn’t high enough. Google requires a minimum 0.05% CTR.
This basically means that you need to make sure that a certain percentage of people click on your ad when it’s displayed. Google adjusts your bids automatically to keep you ahead of your competition at the lowest price.

Note: Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Note: The cost-per-click (CPC) is the amount your pay each time a user clicks on your ad.

Where your ad is positioned on the search results page, is determined by several factors. How much you are prepared to pay per click for that particular keyword or keyword phrase is not the only factor.
The Google Adwords system uses a cost per click (CPC) and clickthrough rate (CTR) formula which ultimately improves your Adword ranking without increasing the cost per click.

The higher your CTR % is, the higher up on the search results page you ad will appear.
Usually the higher up on the list your ad is seen, the more clicks you will receive.

The trick is to make each click count so you end up paying less per click.
When bidding on keywords, being on top should not be your number one priority, but being on the first page is a must. Around the middle is a good start without paying too much per click.

Now setting up your Adwords campaigns is not as easy as it might seem without wasting money.

Setting up Google Adwords campaigns can be done simply by creating an account then creating your ads or campaigns based on certain rules. Your whole Adwords campaign is controlled by you if desired,

You can put limits on actual daily spending, report on what’s working in almost real time and when changes are made they are pretty much instant.
Campaigns can be added or modified almost in real time.
You have the ability to run multiple ads, even for a single keyword at the same time.

A well planned Google Adwords campaign can start to generate highly targeted leads very quickly.
Now the best way to make this happen is by targeting your keywords properly.

Surround you keywords that consist of two words or less with square brackets [like this].
Keyword phrases that contain more than two words can be surrounded with quotes “like this also”.

So if one of your keyword phrases was ‘weight gain’ then you would surround it with square brackets like this [weight gain]. If you do not target your keywords properly then someone looking for ‘how to lose weight’ might bring up your ad on gaining weight. Somehow, I don’t think they will click on your ad.

How many keywords you have in your ad groups is not important, as long as they are targeted.

However, making sure they are arranged into separate logical groups according to subject, is.

Now how many groups you have depends on how you utilize your keywords in your ads.

If you want the optimum clickthrough rate, just make sure that each ad group includes its keywords in the ad, better still in the ad heading.

This might take quite a few groups and some time, but you will target your customer properly and at the same time increase your clickthrough rate (CTR) percentage.

This is the dream of every advertiser. Achieving this takes a lot of hard work and testing. Google adwords is unique in that your ads go online immediately. This allows you to test your ads as much as you want. When you are not satisfied, write new ads. You can also set CPC for campaign as well as for individual keywords.

One trick you can use to achieve this is to initially set your daily budget high, CPC high, and write good ads. This will position your ad well, 1st to 6th position. Once you have achieved a good CTR (4% to 7%) gradually lower your CPC while retaining a high daily budget. Always remember that a high impression and CTR will get you a high position even if your CPC is low compared to your competitors’

A high CTR% means less cost-per-click (CPC).
Target your keywords as strict as possible. An exact match on you keywords will help your ads get higher CTR%.

So remember, include your keywords in your ads, especially in the heading.

Irene Vasilas

“The Ultimate Recipe to Make Money Online”

Visit http://www.wealthybutler.com for more information.

Tags: Google Adwords, high CTR percentage, increase traffic, make money, make money onlineGoogle Adwords, high CTR percentage, increase traffic, make money, make money online

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The press release is a wonder drug when it comes to website promotion. Yet it’s one of the least used tools for new marketers.

Press releases can be submitted just once to one place but suddenly appear in many publications in different locations using different media channels to millions of readers.
All it takes is for one or two journalists to run with your press release and before you know it, you’ll see it in many publications. That sort of exposure is just what your site needs.

A well written press release can do wonders for your traffic and business. As soon as your press release is published it generates attention to your website or business. A press release can cost you nothing except time to write it properly. Submission takes minutes.

One day your website can be online attracting a steady flow of traffic. Suddenly your prize winning press release gets published. It gets picked up as great news and bang, your site receives an incredible boost of traffic. If discovered and picked up by the right media outlet, you can receive free publicity that can bring your site a tidal wave of traffic. Riding on this wave, there could be a lot of potential surfers that are potential customers willing to spend. I hope you have that sales letter polished and ready to show.

An interesting press release that has a great story can attract many interviews and follow-ups. This means more free exposure for your business and website. That sales letter will really be tested now. Your site rankings should also benefit through linkage.

Press Release writing techniques

Unless you’re a seasoned writer, then writing your press release might be your hardest task. If your budget allows, you can always pay some expert to write it for you. Depending on your sites content, product or services, will determine how hard it will be to find something newsworthy to write about. The better the news value, the more chance your press release has of being published.

Unless you’re business is of great importance or you have a one of a kind website that everyone wants to know about, then a new website launch is not ground breaking news to the rest of the world. The mere fact that a website is open for business happens every minute as you read.
You need to tell the right story. A story with a great ‘angle’. Your targeted publication must find it interesting and newsworthy.

Your press release must not become your sales literature. It is used to tell the whole world about your ground breaking news. To tell readers about an event that has or will happen. Having great news to tell is one part, writing it properly and in a certain way or format, is the other.

Press release tips:

• Your press release should not sound like a sales pitch or ad. It must sound like news;
• I should only be submitted to the media that is similar to the topic of your press release;
• Try to wrap your press release around the current news events if possible;
• Try to keep your press release to a maximum of one page in length;
• Use short paragraphs and double space between them;
• The headline, contact info and release date should be found at the top of the press release;
• The headline and first paragraph should catch the reader’s attention. It should entice them to read more;
• Check and triple check your press release for errors before submitting;
• The press release should be presented from a third-person view, not a personal voice;
• Provide references to any statistics and facts, not general opinion.

Newsworthy press release ideas:

• Revolutionary new product launch on your website;
• Online seminar or course you’re hosting;
• A strange or funny story how your business started;
• Announce your major sponsorship or contest giveaway;
• Online survey results and statistics presented in the form of a press release;
• Announce the recruitment of your new CIO;
• A major joint venture with another company;
• A new book being released on your website;
• A fundraising event on your website.

Learn by reading other businesses press releases, especially from press releases that obtain huge exposure. See how they do it and what they do best.

Your headline and opening paragraph should contain some of your best work. It needs to grab the reader’s attention quickly. Usually this will determine the success of your press release as to whether it is discovered or not.

When writing your press release, make sure you begin with the date and city in the body then continue by reporting on the facts. It is always good to supply the answers to the common questions like the Who, Where, Why, What, When and How. If you don’t have the answers, you should make the effort to find them. These should be answered in the first paragraph.

It is good practice to include quotes in your press release. It increases the chance of your press release being used and picked up by a journalist. It adds credibility and human interest to a media release. The second paragraph is the best place for these.

Make things easy incase you need to be contacted for further information or clarification. Do not forget to include your contact information or your work of art might never see the media lights.

Your press release should end with a call to action. What is it exactly that you want your readers to do after reading your masterpiece?

Irene Vasilas
Author of The Wealthy Butler - The Ultimate Recipe to Make Money Online. Visit http://www.wealthybutler.com for more information.

Tags: how to write a press release, increase traffic, make money online, press releasehow to write a press release, increase traffic, make money online, press release

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