People start blogs for all kinds of reasons. Ego. Political comment or agenda. Staying in touch with family and friends. Marketing. Why did you start your blog?

If you want your blog to get read, and your readers to be loyal followers, you had better structure it to their liking. Here are some tips for better blogging and basic blogging advice for anyone who wants to promote a product or service using blogs and RSS.

Write in a conversational tone. Forget what you learned in school, and just write the way you’d speak. Think of yourself as talking to a friend, or writing a letter to a friend when you compose the entries to your blog.

Check your spelling and grammar. In spite of what I just said above, use your spell checker, and a grammar checker if you have it. You’ll have zero credabilatee if you can’t even spell it!

Pick an interesting topic, and stick with it. People don’t want to know what you ate for breakfast, or who broke your heart lately. They read your blog looking for information, and they won’t stick around long unless they perceive you as a credible expert on whatever topic you
are writing about.

Stay informed. Especially if your blog is of a business nature, do enough research to be informed of the latest trends and information. If you expect to maintain your credibility, you had better know what you’re talking about. Be prepared to write about the latest developments and hot new trends. Don’t just “rehash” old stuff that has been around forever, and blogged to death.

Be yourself. If you’re naturally funny, or opinionated, many of your readers will love you for it. They want information, but they also want to be entertained. If you can combine the two, you have a ready-made formula for success.

Keep it short. Blog readers aren’t looking to read a novel on your blog. Keep your entries short and to the point. A couple of hundred words is more than enough. If you have more to say, split it into a series of entries, or write it up as an article and post it somewhere, and then link to it from a shorter entry in your blog. By the way, that’s a great way to use natural links to get both links and traffic to a website.

Update frequently, but don’t burn yourself out. Many of the blogs I’ve visited seem to contain a few entries, and then go stagnant for months. Others will have a flurry of entries, and then nothing. In both cases, they’re going to die. You need to update with some regularity, to keep your
readers coming back. It seems to me that a couple of times per week ought to do it, but I’m not aware of any studies that would back that up. Blog every day, or every hour, and you’ll burn out quickly.

Don’t post nonsense. If you have nothing new to say, keep your fingers off that keyboard! Better to have some really gritty commentary on an irregular basis, than to fill your blog up with fluff and drive away your fans.

Don’t turn your blog into a blatant sales pitch. If you’re using your blog as a marketing vehicle, be subtle about it. People hate the feeling they are being subjected to a sales pitch. You can weave references to your product, or affiliate links, into solid, informative content, which is what people will read your blog looking for. Give them what they want!

Happy Blogging!

John Barbour, Ph.D. is the author of a new blogging guide which teaches people how to promote any product or service online using blogs and RSS.

John also maintains several internet marketing educational websites, and manages a new directory for blogs related to intern marketing. Visit the emarketing blog directory and find an interesting blog, or submit your own for inclusion.

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Make money blogging is fun: you enjoy blogging and getting money from blogging. As long as “making money with your blog” is concerned, it doesn’t matter matter actually whether you enjoy or not. The way generating money from blogging is the same regardless of whether you enjoy blogging or painfully doing.

Let’s get to the point.

Every business has the same process. That is, make potential customer come to you and sell your product, service or information.
Paraphrasing it into blogging term, let the readers come to your blog and make them click the link like “Buy now”, “Join Now”, “Adsense Ads”, etc.

We call readers as traffic. And about how many out of your readers click the link refer we as conversion rate. Of course, the higher the conversion rate, the better.

Specifically, make-money blogging follows for steps:

  • Step 1: You blog, if not, start blogging.
  • Step 2: Bring traffic to your blog.
  • Step 3: PREsell with your blog.

    That is, your blog content attract your reader to do some kind of action: buy your own product or go to the link you prepared, for example. But did you notice the word “PREsell”?. That’s the most important thing in your make-money blogging plan. Many experienced Internet marketers say that people are not buying anything when you extensively try to sell something. This makes sense if you recall your own experience. Did you buy something when a blogger tried to sell something? Maybe not! Instead, give your readers useful information and create the warm mood by giving them the benefits of product that you have in mind. And then, only then place a link so that your readers click through. This is so called PREsell.

  • Step 4: Monetize: This is your final goal and the monetization has two streams.

    -Sell your own product, service or information, if you have one.

    -For the blogger who don’t have their own product, it’s still possible to earn money from their blog thanks to the many affiliate programs among which most popular one is “Google Adsense”. But it’s just one example out of hundred affiliate programs. if not thousand.

In short, make-money-blogging is doing step-by-step action: that is, you blog, bring traffic, PREsell your blog readers and finally monetize. Without bringing traffic and achieving PREsell, it is not possible to monetize your blog. That’s why you need to keep in mind the fact that make-money-blogging is step-by-step action.
Due to the space limitation, I can’t explain all the detail. If you want to know more about each step, you can read it from the article, what blog can make money?.

About author
Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site.

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