Oh no… are people leaving your site without buying?

Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you.

But don’t get upset. Get richer!

Use what’s called an exit pop. Now, I know pop-ups can be incredibly annoying. But they WORK. Almost all the people I know doing over $1 million each year online use exit pops in strategic ways to seriously boost their bottom lines. Here are four ways to make money from people leaving your website, using exit pops:

1. Get them on your list.

Because most people will not buy from you at first visit, it’s extremely important to have a way to follow up with them. After all, they’re already interested in what you have. That’s why they’re at your site! So these people are worth their weight in gold to you.

But how to follow up? Well, here’s where your ezine comes in. Your ezine list is your key to ongoing income and guaranteed future earnings.

One of the best places to get people on your list is actually as they’re leaving. It’s kind of like the “Columbo” strategy of your website. (What did he used to say on the way out the door? Something like, “By the way…” or “Oh, one more thing…”)

These exit pops often work BETTER than a pop-up that appears as soon as someone lands on your site. Why? You give the visitor a chance to get to know you first, before you ask them for their email. Let them take a look around, grow to trust you and your website.

One of my exit pops says, “Congratulations… You’ve Won a FREE Subscription!” It has an eye-catching graphic representing my ezine and gives a raving description of it as well. Also the opt-in form is right in the box, which you always want. Don’t make folks have to click around to sign up. If you’d like to see what mine looks like, go to EzineQueen.com. You’ll see it when you leave.

From what other marketers are sharing, the “congrats” exit pop is one of the all-time best performing exit pops for building your list.

2. Ask them WHY they’re leaving.

Why not find out the reason they’re leaving in the first place? For example, one of my exit pops says, “WAIT - Can I ask your advice? Please tell me the biggest reason you’re leaving without giving my ‘Boost Business With Your Own Ezine’ system a try. I’d really appreciate it, and your answer is completely anonymous. Thanks.”

I looked for the most popular answers and then made some adjustments to my sales page. For example, several people said, “I don’t have a website yet.” So I revised my sales copy to include the fact that you don’t need a website to get started publishing an ezine.

Knowing this kind of information will help you make a LOT more sales down the line!

There’s a great tool that makes doing these exit surveys super easy, and you can see a demo at their site: www.askmyezine.com

3. Offer a down-sell or alternative.

Yep, that’s right. Offer me something for less money. After all, I’m leaving anyway, with my wallet! Example: My “Boost Business With Your Own Ezine” system is a physical product, but for several months I tested a down-sell of a digital version at a lower price with less bonuses. I also configured the exit pop to appear only if the person had been on my sales page for at least 30 seconds, so I knew they were serious about the product and not just on my page to take a peek.

The tactic did pretty well, making me about an extra thousand bucks a month that otherwise I would not have gotten! That won’t make me rich, but it sure helps cover my take-out sushi habit. I’ll be testing some other down-sells like this one too. (Remember, it’s all about trying new things and seeing how they work for YOU. That’s what’s so fun about Internet marketing!)

4. Send them to someone else’s site.

Really! But not just anyone’s site. Send them to a site with products or services that are related to yours, AND that will give you commission on any referred sales! That’s called an affiliate program, and there are millions of companies doing it on the web. If you don’t know of any websites that are related to yours and have an affiliate program, search the two biggest directories: ClickBank and Commission Junction.

Just remember to check out any company before you start sending people there. You don’t want to taint your reputation by sending folks to a site with shoddy products or lousy service.

I’ve made several thousand dollars a month simply by referring my readers and web visitors to other websites. It’s just one of my tactics. But some internet marketers make all their revenues with affiliate programs - they don’t sell any of their own products! It really works.

Don’t Get Blocked!

It’s a fact that almost half of all Internet users now have some type of pop-up blocker. The good news is, whenever a new technology comes out, there’s one close behind it that will make it obsolete.

There are several scripts for making pop-up boxes that cannot be blocked. Of course, they have to keep evolving to keep up. Right now, my friend John Reese, who makes millions of dollars each year online from dozens of different websites, recommends this one.

Just remember to please use these tools ethically! Don’t drive people crazy with 10 different boxes appearing as they leave.

Choose one, use it strategically, and test, test, test. I guarantee if you try just ONE of these tactics above, you’ll see your income rise!

© 2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, “The E-zine Queen,” is creator of the award-winning ‘Boost Business With Your Own E-zine’ system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com

Tags: ezine, Internet marketing, marketing, onlinesales, pop up, sales, strategic marketing, websiteezine, Internet marketing, marketing, onlinesales, pop up, sales, strategic marketing, website

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There is a specific problem that occurs in a great majority of sales. Whether you’re a salesman, marketer or copywriter it is not the largest problem you’ll have to overcome but it is big enough that if you don’t spot it for what it is, your sales conversions could stink. And stinky conversions equate directly to a dry bank account, which also stinks.

To carry the mystery on a bit further, this one thing alone can stop a good, about-to-happen sale right in its tracks. It can make an infinitely interested customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just happened?” And it’s the one thing that makes marketers and copywriters crumble up version after version of ineffective sales copy.

We are, of course, talking about the dreaded four-letter word:

DOUBT

I know, I know. You astute readers surely know that “doubt” is not really a four-letter word. I’d remind you the “b” is silent, so it might as well be.

Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, interest and even rhythm. In a perfect world each tweak would put them one step closer to making their customers salivate, but the moment they begin to introduce their product they’re instead hit with suspicion.

They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock Hard Abs. In return their potential customers reward them with a smooth blend of disbelief and skepticism, lightly shaken.

Why this is is beyond the purposes of this article, but the next installment will be about how this doubt can work in your favor and very easily.

Charles Pabst is a freelance author, marketer and public speaker. His work can be found at Work From Home Business Source and his personal blog, Blargy.

Tags: convert, copywriting, Internet marketing, make money, making money, marketing, online sales, salesconvert, copywriting, Internet marketing, make money, making money, marketing, online sales, sales

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When do annoyances in a relationship become too much to bear?

Have you ever worked for a client that drives you up the wall and back down the other side but you keep working with them because you need the money? I am sure most of us have been in that position and were so happy when that relationship finally broke up. It felt like you were finally free and able to do what you do best somewhere else, or you fell into panic because you had no income anymore. In either situation, the annoyances leave a bad taste for that type of business and you will likely seek clients in other industries.

This is not the best solution. You should always try and discover what is annoying you and why. It could be that the company is not aware of how annoying one of their procedures is or that there are problems in completing projects. If you have a good business relationship, you will be able to approach that person and let them know there are problems that need to be solved before a quality job can be completed.

In most cases, people are reluctant to bring up problems in case they are blamed and sent on their way. If you have a solid business relationship, there should be no fear in bringing up the event that is causing pain. If you cannot resolve the problem, then you must decide whether the experience of frustration is worth hanging onto or whether it is time to wrap up your end of the contract early. If you want to preserve your sanity, then follow up with the problems, try to come to a solution that works, and if not, move on.

Your method of communication when experiencing problems on a project will reflect how you conduct business. It is ultimately important that you act in a professional manner no matter what the outcome.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

Tags: business, consulting, marketing, meetings, networking, promotions, salesbusiness, consulting, marketing, meetings, networking, promotions, sales

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