The Secret that the entrepreneur needs to know, is known by every successful entrepreneur. If this secret is not understood, 85% of all new businesses will fail in their first year.
The reason many businesses fail is not because of the idea or because the entrepreneur did not have business savy, but rather the simple secret to success was being overlooked, misunderstood, or ignored.
If you give yourself a moment to think about it, you will find that these simple components are well known, and all the successful businesses utilize them…
Well, think about it…
OK, what does Microsoft, Walmart, Fila, McDonalds, or Dell have in common with the successful entrepreneur, their secret is in the way they operate and market their businesses… their system!
Any business and every business should be following some kind of system; if you do not have a system to startup, run, manage and teach your business to your partners, employees, associates, etc., then you might as well get some gasoline, put it in a barrel along with your money, strike a match and let it all burn, you will save yourself lots of time.
So where do you find a system that works?
Well, there are many businesses that will be somewhat like the one you are considering. What you will want to do is study these businesses, find the similarities, then go forth and develop your business plan following their success patterns. In your research find out how long their run-up period was before they began to turn a profit because you want to ensure you have enough capital to get the ball rolling. Traditional business can take three to five years to turn their first dollar of profit.
Network Marketing companies also have great systems, just like franchises or well run companies, and they can be much less expensive to research, as getting started in them is typically inexpensive and the good ones get results. The system they use is readily available to their associates and many successful business owners have learned how to start and run a successful business using network marketing as a training ground
As a business person, the right network marketing company may be a great training ground for developing your system and possibly a way for you to raise your capital. This way you can ensure that you will make it through your ramp-up stage in the business you one day aspire to own.
Greg Nicholls is a successful business person that understands the systems that make businesses successful. To learn more from Greg, subscribe to his free weekly newsletter at http://www.deservemoney.com and if you want to see the Network Marketing system that Greg recommends, start with this marketing website and see how the system unfolds right in front of you at http://www.livenlife.com/deservemoney
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I have recently learned a very valuable lesson, it has to do with selling business, but what are we “selling”?
If you look at this simple analogy it may make some sense to you; we should not be selling the “drill”, rather we should be selling the “hole”. The point is we can tend to focus on the “drill” (our product ) rather than the “hole” - the lifestyle, dreams and goals that we all desire as would be obtained by our product.
I am changing my focus from the “drill” to the “hole”! I would encourage you to do the same and when you do, ask yourself - how big a “hole” do I want to have? Do you want to have a “hole” that you can run through and reach your desired lifestyle, dreams and goals, one that is really takes lots of effort to go through, or the one that would be really frustrating; a “hole” that is just big enough to look through and see what your lifestyle, dreams and goals could be, but not big enough to go through?
The funny thing about drilling a hole is the hardest part is getting the hole started. When you are drilling a large hole, you need to have a “pilot hole”. A pilot hole is the hole used to guide a large drill bit and keeps the drill bit on target. This could be related to a system of developing goals, focus and an understanding of where you are going, so you don’t have to worry about going off course. Now, some of us have a “hole” as the one I described above - a “hole” big enough for us to see or understand our desired lifestyle, dreams and goals, but not one big enough for us to get to them. This is because our desire is not big enough, our belief is not strong enough and our focused effort is not put forth consistently. Hint: we can attain all of this in Personal Development!
The “pilot hole” is the system that we have to follow here to achieve success; we have the “pilot hole” drilled for us, but it is up to us to figure out how to use this to guide our “drill” to make our “hole”. There are a few components necessary to make this “hole” happen; A “drill”, a “source of power” for the “drill”, a “sharp and hard drill bit” to cut through the “material” we are drilling through and a “relaxed constant pressure” to move it ahead.
So first, the “drill” is going to need some power and that power has to come from us. If we do not power the “drill”, then no matter how good a “drill” it is, the “hole” cannot be drilled! We need a good consistent “source of power”, we could consider part of the source of this power as an abundant source of leads. Another “source of power”, comes from the activity that we generate (funny how we use “generate” all the time - “generate activity”) and it is most important that we ensure our activity is consistent to generate enough regular power for our “drill”. But the true source of power comes from a clear understanding of our desired lifestyle, dreams and goals.
Another component is the “drill bit”; we need our “drill bit” to be really sharp and made of some really hard substance (harder than what we are drilling through), some might call this substance “tenacity” others might call it “belief”. We have to know that we are going to come across some pretty tough “material” (challenges / circumstances) as we are “drilling our hole” and we have to ensure that everything is working in sync to ensure that we get through it this tough “material”. Being a true student of personal development, as well as being someone that masterminds with leaders in our businesses and attends ongoing training; you will develop belief in your “drill” and you will know that it can get the job done.
And finally, If you have ever used a drill, you will know that if you are drilling a big hole too slow, or you are pressing it too hard, the drill easily gets jammed and stalls. To fix this problem, you have to back off the pressure on the drill, power it up and start drilling faster with more power and speed. This also has to be combined with persistence; if you keep drilling, you will make the hole! But if you keep stopping and looking to see if you have drilled the hole yet, or just want to see how it is going, you are not moving forward to attaining your goal of drilling the hole and your momentum is lost.
What we need to focus on for our business to become successful is the “hole”. Same goes for those that are considering starting into business with us; we need to focus on their “hole” by understanding what their desired lifestyle, dreams and goals are . Once we and they have a good understanding of what their “hole” will look like, they will really desire the “drill” to make the “hole” happen. It should be then that we worry about showing them the “drill” and the “pilot hole” that is available for them to attain their “hole”. Showing them the “drill” too soon could distract them from their “hole” or they might just think that the “drill” is more than they need. In other words, we need to ensure that we have a mutual understanding of their desired lifestyle, dreams and goals is and if theirs are big enough for the “drill” that is your business or product, they will realize that it is the perfect tool to get the job done! This is really important to understand; we need to interview our potential client to determine how big their “hole” is, if they only need a “little hole”, why would they want to buy a “big drill”?
It is important to understand that if we do not fully understand and believe that we can have the “hole” of our desired lifestyle, dreams and goals; then how are we able to communicate to others the belief that they too can have their “hole”. This could be why some of us are struggling with our businesses; we are just trying to sell a “drill” to anyone that might want to buy one, rather than looking for someone that desires a “hole”. Once we find the people that want to talk about their desired “hole” and we help them understand that it is attainable by providing them information on our “drill”, all we have to do then is simply let them determine that the we have the “drill” to make the “hole” happen.
So, ensure that the components you need to get the job done are in place, by focusing on your “hole”. With daily visualization and meditation on your “hole” you will attain your “hole” - your desired lifestyle, dreams and goals. The next part is easy, just go out and find other people to speak to and talk about their “hole”, once they see you as someone that will lead them to attaining their “hole” , they will buy the “drill”!
That is successful selling!
Because YOU Deserve Money!
© 2006. Nicholls Enterprises - www.deservemoney.com
You can now subscribe to the FREE “Deserve Money E-Zine Newsletter” and receive weekly insight and knowledge from Greg Nicholls, visit http://www.DeserveMoney.com and subscribe today!
Greg Nicholls, a 36 year old Husband, Father & Entrepreneur brings you weekly information with his free newsletter that will help you understand why you Deserve Money in your life and how to get it! To subscribe to his newsletter, visit http://www.deservemoney.com and begin to benefit from his inspiring insights. Greg is also known for teaching people how to build a successful business while working from home, for more information on how to develop your own successful business right the first time, contact Greg by email at Greg@DeserveMoney.com or call his toll free number from anywhere in North America at 1-800-388-4563 or from outside North America to Canada at 778-786-2287.
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A enthusiastic discourse came fresh from digit of my valued Subscribers who asked - ‘How crapper I attain my higher possibleness and at the aforementioned instance intend stipendiary beatific money for my passion, my hobby, which is in a creative, artistic area?’
In response, here are whatever thoughts and suggestions that I wish you’ll also encounter adjuvant -
The contest for fictive grouping who oppose their chronicle determine is how to invoke their passion into their livelihood. This is a biggie! … It ofttimes takes field spirit to oppose your chronicle determine and genuine calling.
Many grouping hit institute their chronicle determine when they’ve condemned instance to emit and wager that something or whatever plaything they’ve been doing every along for friends for recreation & liberated or calculate (like work or counselling friends, art, crafts, fictive heritage composing & wrapping, patterned arranging, foodie goodies, or whatever …) - is actually a tradable commodity.
The contest is then to attain the ‘internal’ agitate and place a ‘value’ on your creativity, talent and effort - and conceive it with conviction!
When we move discover in whatever we pursue, it’s beatific individualized and playing karma to provide generously of yourself and your talents. But, there comes a instance when you staleness end to verify state to attain this a stipendiary proposition, if that is what you desire.
You haw requirement to go ‘inside’ and communicate whatever alive questions of yourself and attain whatever ‘internal’ shifts to attain what you poverty ‘externally’. You haw hit whatever beliefs, semiconscious and subconscious, that you are/or aren’t full alive of that haw be retentive you back. Our ‘outer’ results are completely correlated to our ‘inner’ thoughts and feelings most what we poverty and desire.
Ask yourself these questions, in this ordering -
1. What is it that I DO NOT Want? What are my thoughts, feelings and emotions around this?
2. What is it that I DO Want? What are my thoughts, feelings and emotions? Our thoughts, feelings and emotions direct impact our activity and results.
3. Why do I Want this? Really enter with the emotion of your Why, you’re compelling think and motivation.
4. What are the beliefs I kibosh to be true around these areas - constructive and negative/limiting?
5. What are the predominate benefits and rewards that module become to me by pursuing this? How module that attain me see when I attain what I want? What are the costs if I don’t do it?
Try to refer the limiting beliefs that haw be retentive you back. To intend what you want, to attain your goals, your maximal potential, you hit to country some limiting beliefs you haw have.
Limiting beliefs kibosh us from attractive action. They intend in the artefact and create blockages to our achieving the success we poverty and merit They defence in your artefact of making the changes you rattling desire.
When you’ve prefabricated the ‘internal’ shifts, then the ‘external’ actions you oppose (packaging your proposition, effort referrals, networking, actions to ‘attract’ ‘ideal’ stipendiary clients who are more than bright to clear for your services … ) are more probable to intend you the realizable results you want.
© Copyright - Kathy Baker -
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Kathy Baker is a Success Coach (Business/Marketing/Personal), Marketing Practitioner, Writer, & Law of Attraction Practitioner. She practices Intuitive Marketing with Integrity, & specializes in Niche Marketing & Information Product Marketing. She entireness with success & immunity hunt individuals & entrepreneurs in serving them encounter structure to attain their dreams.
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Tags: abundandance, achieve, calling, career, life purpose, manifestation, purpose driven life, success, vocationabundandance, achieve, calling, career, life purpose, manifestation, purpose driven life, success, vocationShare This
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